CHICAGO, Oct. 14 /PRNewswire/ -- The Archipelago Exchange(SM) (ArcaEx(R)), the nation's first totally open, all-electronic stock exchange, announced that MCF Corporation (Amex: MEM), the parent company of Merriman Curhan Ford & Co., a securities broker-dealer and investment bank, is now dually listed on ArcaEx.

"MCF Corporation is another great win for ArcaEx as we continue to expand our base of listings," said Sam Long, Managing Director of ArcaEx's Corporate Client Group. "There's a need for competition in the listings arena, and companies are realizing that we are driving the race to be the marketplace that works for its listed companies and their shareholders."

"We are pleased to be affiliated with the ArcaEx stock exchange for its automation, transparency and forward thinking," commented Jon Merriman, chairman and chief executive officer of MCF Corporation. "ArcaEx's open market structure is good for both the individuals and institutions who want to invest in our firm and grow with us over the long term."

In addition to providing the advantages of fully-electronic trading, ArcaEx enables NYSE-, Amex- and Nasdaq-listed companies and their investors to reap the benefits of ArcaEx's investor focused market structure. ArcaEx operates as an all-electronic auction market, with an open limit order book matching buyers and sellers directly based on simple price and time priority, leveling the playing field for all market participants.

Currently over 230 companies are listed on ArcaEx. In addition to its own listings, the exchange trades all NYSE, Nasdaq, and Amex listed stocks.

About ArcaEx

Archipelago Holdings (PCX: AX) operates The Archipelago Exchange(SM) (ArcaEx(R)) the first totally open all-electronic stock exchange in the United States. ArcaEx trades all Nasdaq-listed equity securities and exchange listed equity securities, including those listed on the New York Stock Exchange(R), American Stock Exchange(R), and ArcaEx(R). In addition to offering core execution services, ArcaEx provides corporate clients with listing services and innovative data products. In 2004, Archipelago launched ArcaVision to provide corporate and trading clients with more transparent market data, analytical tools and access to market-wide and ArcaEx specific trading information. Archipelago Holdings completed its initial public offering in August 2004. For more information please visit http://www.arcaex.com.

About MCF Corporation

MCF Corporation (Amex: MEM) is a financial services holding company that provides investment research, capital markets services, corporate and venture services, investment banking, asset management and wealth management through its operating subsidiaries, Merriman Curhan Ford & Co., MCF Asset Management, LLC, and MCF Wealth Management, LLC. MCF Asset Management, LLC and MCF Wealth Management, LLC are two recently formed businesses that are predicated on fee- based, recurring revenue models.

Merriman Curhan Ford & Co. is a securities broker-dealer and investment bank focused on fast-growing companies and growth-oriented institutional investors. It provides investment research, brokerage and trading services primarily to institutions, as well as advisory and investment banking services to corporate clients. Its mission is to become a leader in the researching, advising, financing and trading of fast-growing companies. Merriman Curhan Ford & Co. is registered with the Securities and Exchange Commission as a broker-dealer and is a member of the National Association of Securities Dealers, Inc. and SIPC.

Forward-Looking Statements

Certain statements in this press release may contain forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on Archipelago's current expectations and involve risks and uncertainties that could cause Archipelago's actual results to differ materially from those set forth in the statements. There can be no assurance that such expectations will prove to be correct. Factors that could cause Archipelago's results to differ materially from current expectations include: general economic and business conditions, industry trends, competitive conditions, regulatory developments as well as other risks or factors identified in the Company's filings with the Securities Exchange Commission, including its Report on Form 10-K for the fiscal year ending December 31, 2004 which is available on the Company's website at http://www.archipelago.com. You should not place undue reliance on forward- looking statements, which speak only as of the date of this press release. Except for any obligation to disclose material information under the Federal securities laws, Archipelago undertakes no obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date of this press release.

Note to MCF Corporation Investors

This press release contains certain forward-looking statements based on our current expectations, forecasts and assumptions that involve risks and uncertainties. Forward-looking statements in this release are based on information available to us as of the date hereof. Our actual results may differ materially from those stated or implied in such forward-looking statements, due to risks and uncertainties associated with our business, which include the risk factors disclosed in our Quarterly Report on Form 10-Q filed on August 9, 2005. Forward-looking statements include statements regarding our expectations, beliefs, intentions or strategies regarding the future and can be identified by forward-looking words such as "anticipate," "believe," "could," "estimate," "expect," "intend," "may," "should," "will," and "would" or similar words. We assume no obligation to update the information included in this press release, whether as a result of new information, future events or otherwise.

Contact:
Archipelago
Margaret Nagle
312-442-7083
Web site: http://www.archipelago.com

SOURCE The Archipelago Exchange